Built by two founders who refused to do it the easy way.
Her own model, trained for one purpose. Her memory, her voice, her apps. The kind of work that usually takes a big company — done small, slow, and deliberately.
For ten years, Kate listened. Thousands of people, across a decade — talking through the moments that actually shape a life: the relationship, the career, the thing they couldn't say out loud anywhere else. And she kept seeing the same gap. People didn't need more advice. They needed a private place to slow down and find their own words.
For those same ten years, Artyom built vaults. Security engineering for one of Europe's biggest fintechs, guarding millions of people's money. Leading teams at one of the biggest tech companies in the world. Even a privacy-first health app, years before that was fashionable. A decade learning one lesson: the more precious the thing people trust you with, the more seriously you build.
Then they asked the obvious question: what's more precious than money? Your inner life is the most sensitive data there is — and it was being poured into tools built for engagement.
So they built the thing they wished existed. Her ear, his vault. Youiee.
Artyom Fedenka — Co-founder.
Engineer first, always. Built payment security at TransferWise, led engineering at Amazon, been founding things since 2011. At Youiee he builds all of it — the model, the apps, the infrastructure — end to end.
Kate Kozen — Co-founder.
A decade helping thousands of people find words for the real moments — through Womangic, her platform reaching women in over a hundred countries. At Youiee she's the guardian of the words: every sentence the company publishes, every promise it makes, passes through her first. If Youiee never overpromises, that's Kate.
Art Of The Mind Ltd, a UK company — two founders and a small team, growing carefully. Independent: no ad-tech money, no data business, no one to answer to but the people who subscribe. We'd rather stay small and right than get big and wrong.
13,000+ people talk to her. Some of them wrote this:
“It finally feels like somewhere I can be honest.”
“Caught a pattern I have been repeating for years.”
“Like journaling, if the journal understood me.”
